Event production company SEL Live launched the 2025 festival season with a bang, returning with the 2025 edition of ‘Land Beyond Festival’, which descended into Brighton’s Waterfront from 2 – 4 May.
SEL Live, which rebranded from Sussex Events earlier this year, delivered full technical production, staging and structures for 3 stages at the popular south coast electronic dance music festival, which was themed around the ‘Vacant Planet’.
This year’s Land Beyond Festival was nothing short of spectacular, thanks in part to the visionary team at SEL Live, who brought their expertise to the fore with show-stopping production design and execution. In a festival known for its immersive experiences and bold aesthetics, SEL Live ensured the 2025 edition set new standards, deploying their full inventory of A4I brands, including MILOS, EXE Technology and Xstage, which powered their trusted structure and rigging solutions from Area Four Industries.
The electronic dance music festival offered festival goers the chance to escape and experience an undiscovered land in Brighton with an exciting drum and bass line-up over the bank holiday weekend, where the weather didn’t disappoint with full-on sunshine, ensuring perfect festival vibes! Delivering an eclectic array of DJs, artists and showstopping headline acts, including singer-songwriter Becky Hill, Dizzee Rascal and Sub-Focus & Dimension who graced the main stage over the 3 days.
Pushing Boundaries in Production Design
From intricately designed stage structures to immersive lighting and sound systems, SEL Live’s commitment to pushing creative and technical boundaries was evident at every corner of the festival.
Bob Watson, Managing Director at SEL Live said: "Land Beyond Festival has been a fantastic event for us to grow with, offering a great opportunity to test new ideas and products ahead of the main festival season. The team and organisers constantly aim to elevate the experience, and our partnership with Area Four Industries provides us with the support and innovative products needed to bring their vision to life."
Engineering the Extraordinary with Area Four Industries
SEL Live have evolved into a one-stop shop of available brands from the Area Four Industries portfolio, which spans across roof structures, truss, hoists, staging, barriers and more recently their investment in EXE Technology Flexa load cells. The highly experienced team are able to bring complex stage concepts to life, whilst the modularity and strength of the systems and complementary products allow for the rapid installation whilst ensuring safety in the unpredictable British coastal weather conditions at all times.
The MILOS MR2K roof system is renowned for its robust versatility and ease of assembly, and as the main Land Beyond festival stage needed to withstand heavy rigging loads while delivering dynamic designs, the event is famous for. This proved beneficial, especially around artists such as Becky Hill, who brought in an additional floor package of lighting and video to support her high-energy visual set supplied and managed by the team at Colour Sound Experiment via SEL Live.
Theresa Gibson, Head of Marketing at Area Four Industries UK said: “The UK festival calendar has no shortage of standout events, but the Land Beyond Festival definitely transports audiences to another dimension! It’s always great to support the SEL Live team and kick off the season on the south coast at this vibrant electronic music festival and witness the amazing sell-out performance by Becky Hill on the Friday night. At Area Four Industries, we believe that the structures we create are more than just world-class engineering; they are the backbone of unforgettable experiences. SEL Live have made a significant investment in our full range of brands across the A4I portfolio and are the perfect example of how innovative structures, stages, rigging and automation can elevate events to new creative heights!”
The SEL Live team have a packed summer schedule of various festivals and events across the UK and look forward to being back in Brighton for ‘Land Beyond Festival’ next year when it is due to return from 1-3 May 2026.
The partnership between SEL Live and Area Four Industries once again proved that when creativity meets world-class engineering, the results are unforgettable. Photos References: Jim Carey Photography